Hero Bar

Assigned to make food packaging and given the word "courage," I created Hero Bar. Through exploration relating courage to food, I came to this concept by thinking about how food fuels us to do more and accomplish great things. Children especially need food to fuel their future, so Hero Bar is a children's nutrition bar.

Though this was a project for a design studio, I couldn't help but put on my marketer hat. Children are not the people making the final purchase decision in the grocery store but have a lot of power in persuading their parents to buy things. I designed this packaging to catch parents' attention in the store and pull on their heartstrings enough. Then, the parents purchase it, and it's so exciting that the children will ask for more.

A detailed process book for this project is linked below.